Tag: sustainable tourism

Understanding Ecotourism in Azad Kashmir

A Land of Heavenly Beauty and Human Challenge When sunlight touches the snow peaks of Neelum Valley, and rivers shimmer beneath pine forests, you understand why poets once called Kashmir a garden of paradise. Yet, beneath this natural splendour lies a struggle. Many families in rural Azad Kashmir face poverty, limited access to jobs, and…
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Tourism Resilience in Kashmir: A Journey of Revival and Hope

A land reopening its arms to the world There are few places on earth that stir the heart quite like Kashmir. From its snow-capped peaks to its shimmering lakes, the region has always captured the imagination of travellers. But beyond the beauty lies a deeper story — one of resilience, recovery, and hope. After years…
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